Why Your Shopper Marketing is Failing You - What You Can Do
Price is becoming your primary tiebreaker. More and more of your volume each year is being sold through on deals.
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Apr 30, 2015
Biting Off More Than You Can Chew
We now know that Target bit off more than they could chew. When they opened in Canada their first impression couldn't have been worse.
Feb 27, 2015
Branded Content - TV's Trojan Horse for Tapping Billions of Dollars
How Branded Content that connects the viewer and shopper can save the TV Industry. The multi-billion-dollar opportunity.
Feb 9, 2015
Op-Ed: I'm not Singing for My Supper
Tony Chapman on why brands shouldn't ask consumers to do uncomfortable things, like sing or kiss strangers. From Groundhog Day to...
Jan 29, 2015
NFL Superbowl Ads - Kill the Goose, Kill the Golden Egg
The Golden Goose which has produced billions of dollars of revenues is slowly being killed and the NFL and NBC must act now.
Jan 22, 2015
Renegade CEO Takes On Canada
Today I take on Canada because it needs our collective attention. Canada's best days are behind us.
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