Building resilient brandsFeaturing
Melanie Johnston | CEO, Matt Hassell | Chief Creative Officer, & Andrew Carty | Head of the Strategy – Forsman & Bodenfors, CanadaPlay Episode
It’s a short, yet powerful piece for anyone looking to build the resilience of their business and brand. And a teaser – after watching it you might stand your brand pyramid on its point.
Is your brand resilient? Can it battle today’s forces of change, rendering much of what we know about capitalism obsolete? I read a research report commissioned by advertising agency Forsman & Bodenfors Canada and Forsman & Bodenfors New York that reported that half of the Senior Brand Managers struggled to find a voice for their brand during COVID-19. It also says that for most brands COVID didn’t create problems but instead revealed them. Here is the report:https://forsman.co/news/how-to-be-sur…
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