Tony Chapman on why brands shouldn't ask consumers to do uncomfortable things, like sing or kiss strangers.
From Groundhog Day to Valentine’s Day, McDonald’s customers can win a free meal by literally “singing for their supper,” calling their mom and saying “I love you” or other super awkward ways to “Pay with Lovin’.”
After ordering their meal a customer is randomly selected – that’s right the super extroverted and introverted are in the same spotlight – and asked to complete the task offered up by the service manager (whose title is now…” The Lovin Lead” – I am not making this up), getting their McDonald’s meal for free...
To read the full article visit Strategy Magazine.
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