Today the 6 P’s have been mashed and even smashed by the weight of the Platform Economy which harnesses the mobile phone as a Trojan Horse to bring in the world each consumer covets, with hyper-personalization and precision.
Amazon, Alibaba, Shopify, eBay, Facebook, Google, Uber, Airbnb, Netflix, Spotify, Apple, Hello Fresh and thousand of more digital matchmakers are rendering the conventional rules of retail, hospitality and tourism, or all others who rely on a physical space, obsolete. Some even do it without holding their own inventory...
To read the full article visit the Retail Council of Canada.
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